Candi Zambelli
Redefining SEO by consciously constructing content to meet SEO and Accessibility Standards.
SEOAccessibilityAdministrative tasks
Bio
Hello! I'm Candi. My professional career has taken me on quite a journey, but being a SEO and Accessibility Specialist is what has brought me the most joy. It is difficult, challenging, and extremely rewarding to know content being produced is inclusive and available for all users. In my free time, you can find me outside hiking, hanging out in my hammock chair, or checking on my garden!
My VIP Day Services
We ensure content is searchable and accessible for everyone, reaching an often-overlooked demographic, so that content is inclusive, empowering, and equitable. I want your business to be found by all walks of life. And because it’s found, growth is a natural bi-product.
Search Engine Optimization, or SEO, is the practice of designing your web pages to improve the appearance and positioning in organic search results.
Accessibility is an overlap of SEO. It is the act of making sure websites are accessible and usable for everyone, ensuring all users are able to interact, understand and navigate your website. I do this through ensuring all images have alternative text, heading levels are structured properly, hyperlinks are descriptive (and go where they should!) and provide keyword research.
A full website audit is performed and reviewed with you in a way that lays the foundation for a successful Intensive.
Full day
Half day
Search engine optimization isn't only for websites anymore! Email marketing and social media are robust platforms with wide reach. Users spending 2 hours on average on social media! 91% of users visit a brands website after visiting their social platform! If your email is unstructured, or your social account isn't optimized, or doesn't load fast enough, users are going to move on and you're missing out on potential conversions! We'll incorporate keywords into subject lines and throughout your emails, optimize your videos with closed captioning and keywords, do in depth keyword research, ensure alternative text is added to all images, ensure hyperlinks are descriptive and function properly, and compress images to increase site load.
Full day
Half day
Frequently Asked Questions
We believe in consciously constructing web content that is accessible for all users, regardless of ability. Our goal is to redefine SEO-
Search. All users are able to search what they are looking for through carefully curated keywords unique to your business.
Engage. All users are able to engage with the content on your website.
Opportunity. All users have an equitable opportunity to content on your website.
By creating optimized and accessible content, you are ensuring all users have equitable access, increasing search visibility and potentially creating brand loyalty.
Your business is unique, and your SEO strategy needs to reflect that. We'll start with a site audit of up to 5 pages and review high, medium, and low priority fixes. We'll develop a list of keywords, install plug-ins, analytics software, and Google console (if needed). We can claim your online directory, ensure your site has proper heading structures, hyperlinks are descriptive (and working!), and all images have alternative text.
We'll start with a 30-minute Introduction call so I can learn more about your business and what your goals are. I want to know who your business is so we can development a plan that will bring you the greatest results over time.
When we decide to work together and make a formal agreement*, I'll run a site audit and use that as a compass to guide us through a 60-minute strategy call prior to your Intensive, so we can identify where you want to focus.
*(I'll send over your contract and invoice for full payment)
“Candi is awesome to work with! I needed some keyword research for my business and she produced a beautiful report with the keywords that I needed plus bonus tips and advice. I would highly recommend her for any projects that you might need for your business. Thank you, Candi!”
Hayley
Business Owner at Sun Valley Virtual Solutions
I partner with web designers, course, and content creators to ensure your website, course, blog, or eComm shop meets SEO + Accessibility standards.
