Diana Lunzer
Fractional Marketing Director increasing your revenue via effective marketing strategy & implementation.
MarketingStrategySocial Media MarketingBrandingFractional Marketing Director
Bio
Hi, I’m Diana, a fractional Marketing Director.
And I'm here to support you in reaching your business goals. I'm a consumer-centric digital marketer with over a decade of experience driving profitable growth for global Fortune 200 brands and small but mighty startups.
I began my career in consumer goods, building premium brands like U-Line and Bosch, before transitioning to founding DML Marketing, a premiere marketing company. Today, my clients range from emerging startups looking to disrupt their industry, to established brands hungry for continued growth. Regardless of business size or stage, I lean into my decade plus of experience in brand marketing to ensure my clients achieve the success they strive for.
My VIP Day Services
My undivided attention and decade plus of experience to support your most urgent marketing challenges, whether that's providing clarity on your optimal marketing mix and strategy, establishing a well oiled content creation machine, optimizing your brand touch points for higher conversion rates, or setting up new paid advertising campaigns, a VIP Day is the perfect solution to make powerful progress in your business!
Scope of the day is fully customizable dependent on your needs, but my primary areas of expertise include:
Brand Management
Your brand is your reputation, it's how you are perceived by your consumers. The goal is to ensure existing and prospective consumers have a positive experience at each brand touchpoint.
Growth Marketing
How will you reach your aggressive revenue goals without a sound roadmap in place? Let's craft a powerful marketing strategy, designed to reach the growth goals you strive for.
Paid Media
Paid media is essential in your marketing mix. I've managed ad agencies spending millions, to startups with tight budgets. No matter your size, let's attract qualified leads that convert.
Content Strategy
Providing your audience with valuable content is the primary way to build trust. With my content strategy system, we will thoughtfully plan ahead and amplify across a variety of channels for maximum impact and efficiency.
Communication
Let's avoid wasting your consumers' mental calories trying to understand your value. Whether it's website copy, social posts, or everything in between, I communicate stories for extreme clarity and authentic consumer connection.
Email Marketing
Automated funnels segmented by consumer type, weekly newsletters, you name it. Email marketing is essential and I'm well versed in ensuring brands have a well-oiled email machine to nurture leads and drive revenue.
Full day
Half day
Frequently Asked Questions
Perfect if you need marketing clarity, and fast! You will receive my undivided attention and expertise to tackle your most urgent marketing challenges that are holding you back from hitting your revenue growth goals. I'll use my decade plus of experience driving profitable growth for small but mighty brands, as well as global Fortune 200 brands, to craft effective marketing solutions customized to you! Imagine ending your VIP Day filled with clarity and impressed by the many hurdles tackled for your business in just a day!
Scope is dependent on client needs, but my areas of expertise include:
Brand Management
Your brand is your reputation, it's how you are perceived by your consumers. The goal is to ensure existing and prospective consumers have a positive experience at each brand touchpoint.
Growth Marketing
How will you reach your aggressive revenue goals without a sound roadmap in place? Let's craft a powerful marketing strategy, designed to reach the growth goals you strive for.
Paid Media
Paid media is essential in your marketing mix. I've managed ad agencies spending millions, to startups with tight budgets. No matter your size, let's attract qualified leads that convert.
Content Strategy
Providing your audience with valuable content is the primary way to build trust. With my content strategy system, we will thoughtfully plan ahead and amplify across a variety of channels for maximum impact and efficiency.
Communication
Let's avoid wasting your consumers' mental calories trying to understand your value. Whether it's website copy, social posts, or everything in between, I communicate stories for extreme clarity and authentic consumer connection.
Email Marketing
Automated funnels segmented by consumer type, weekly newsletters, you name it. Email marketing is essential and I'm well versed in ensuring brands have a well-oiled email machine to nurture leads and drive revenue.
1. Fill out a new client questionnaire, and book a discovery call
2. We'll discuss your business goals and marketing needs, and if we both feel we'll be a great fit to work together, then I'll send you a link to book. 50% deposit is due at time of booking, with the remaining 50% due within 24 hours of your VIP day starting.
3. I'll send you some onboarding questions so I have all the info I need to make marketing magic on your VIP day.
4. On your VIP day, I ask that you be available for a virtual kick-off meeting in the morning (usually ~9 am), and available via email for quick questions that may arise while I'm working. We'll then wrap the day with a virtual wrap-up meeting, I'll walk you through all the progress made on your business, answer any questions you might have, and share a link to where you can download your deliverable files.
5. I'm available for a virtual check-in call within 30 days of your VIP Day, and I'll email you that link to book after our VIP Day concludes. I'm here to help guide you and navigate any road blocks you may have encountered after our VIP Day.
Diana has the skills, temperament and discipline to take on and successfully complete virtually every task or initiative I ever asked of her. But the real difference maker I continue to see in her, are less measurable but even more valuable. Integrity, discipline, humanity and work ethic. - Mark Russell
Diana always took the initiative to go above and beyond expectations to deliver a fresh, creative and thoughtful end product that on every occasion raised the bar for us. - Jennifer Uihlein
Diana is the quintessential marketing professional. She delivers superb strategic insights, coupled with an innately thoughtful and thorough approach, and clear communication at every step. She is a true joy to work with. -Mimi Doan
You are an Emerging or Established Brand
You are seeking a seasoned marketing expert to support your business in reaching the growth goals you strive for.
You are seeking a detail oriented team player with a decade+ of experience with small but might brands, as well as global Fortune 200 brands.
You are expecting to work together virtually.
You're honest, have integrity, a sense of humor, and are a pleasure to work with!