Marketing Strategist + Fractional CMO
Marketing StrategyBrand StrategyFunnel StrategyOffer StrategyFractional CMO
With 9+ years of experience as a brand and marketing strategist, I've had the opportunity to work with a variety of CEOs, including award-winning brick-and-mortar and e-commerce store owners as well as internationally-recognized consultants, educators, and coaches.
Pulling from my strategic background paired with my years of tactical marketing experience, my strategic Clarity to Convert framework focuses on delivering the utmost clarity to the foundational elements of your brand, including your messaging, offers, funnels and core marketing platforms, so that you can stand out in saturated markets and achieve sustainable, long-term business growth.
Because if there's one thing that's already abundantly clear, it's that you, your ideas, and your mission are too brilliant to blend in.
My VIP Day Services
GENERATING MORE LEADS, CONVERSIONS, AND REVENUE
STARTS WITH STRATEGY
You've grown your business by leaps and bounds, but now it's time to reassess and realign your brand's key digital platforms to shift you into a higher gear of growth.
Let's explore how I can help you restructure a strong strategic foundation for one of your business' core digital platforms during a Clarified Strategy Intensive.
Frequently Asked Questions
THE BIG BENEFIT >>> Get a clear strategy that provides the most promising path forward for your lead pipeline and profits.
After we've wrapped up your strategy intensive and delivered your strategic roadmap + supporting assets, you and your team will be equipped with the clear path forward.
All the shifts they'll need to make in your marketing efforts, the recalibrating of your digital platforms so that they're optimally positioned to attract the right clients, capture leads effectively, and spur conversions - every detail will be clearly defined and delivered.
HERE'S WHAT WE CAN FOCUS YOUR CLARIFIED STRATEGY INTENSIVE ON:
01. - YOUR WEBSITE STRATEGY
Your website should act as your 24/7 client and customer concierge. From lost leads to a mismatch between what your business does and what your website is communicating, we'll develop a streamlined strategy where all roads lead to Rome, or in your case, increased revenue.
02. - YOUR SALES FUNNEL STRATEGY
You have a tried-and-true offer that now needs a fresh funnel built around it, or you need to pinpoint the leaky holes in an existing funnel. Either way, we'll devise a strategy around the full flow of your funnel, including how it feeds to the other offers in your business so that your business gains more leads, sales, and brand buy-in.
03. - YOUR CONTENT STRATEGY
Whether your current content marketing strategy is getting stale, or it's time to finally ramp up your efforts to claim more of your stake as an industry authority and thought leader, we'll focus on crafting a strategy for your key content marketing channel and how to best utilize that content on other platforms.
HOW YOUR CLARIFIED STRATEGY INTENSIVE WILL FLOW
PART I. BOOK & PREP
First, you'll book in your VIP Day on my calender and complete a short information-gathering process that sets us up for success prior to our strategy intensive.
PART II. SHOW UP & STRATEGIZE
Next, we'll meet for our 3-hour intensive and we'll peel back the layers on your website/funnels/core content channel and get clear on the data, your growth goals, and how we can craft your strategy to support your business' bigger objectives.
PART III. GET YOUR STRATEGY+ SUPPORT
Immediately after our 1:1 intensive session, I'll get to work mapping out your detailed strategic plan and crafting any additional assets that you and your team need to begin implementing. You'll also have two weeks of email and Voxer access to me for follow-up questions and support.
“Working with Danielle was a phenomenal experience. Her unique mix of digital marketing, copy, and project management skills was blended perfectly in her Funnel in 5 service. She is very personable and funny, making what can be a challenging process, into something fun and enjoyable. She was able to see the vision I had for my website and service funnels and then fine-tune them brilliantly. Plus she is excellent for brainstorming and being creative. I will absolutely hire her again and I cannot speak highly enough about her.” - Dr. Aprile Andelle
"I was thrilled to have found Danielle because she got our business values and objectives from the get-go. I can’t believe how much she understood who we are as a brand, what we wanted, and where we’re going. After having consultations and working with other people to sort our content strategy, it was so refreshing to work with someone who very quickly made me feel like I was in good hands." - Melissa Sinclair | Founder and Director of Big Hair Beauty
"Danielle has been an instrumental part of our mission to raise the level of success within the esthetic industry. She helps us to share authentically, and in the tone and aesthetic that is true to our brand. You’ve helped grow and scale our business exponentially.” - Kaelin Jutras | CEO of Herbal Skin Solutions and The Esthetic Academy
"I love working with Danielle because not only is she a talent, but she also takes the time to understand my brand and message and is able to say exactly what I want to say - just in a much more poetic way. Having her on my team has allowed me to step back and focus on the big picture strategy of my brand and my business would not be where it is today without her dedication and high quality of work." - Daniela Woerner | Founder of Addo Aesthetics
"After working with Danielle, I now have a clear layout and a cohesive feel to all my content, and immediately saw results with increased quality among client inquiries and two advanced consultations booked since we added the service to our website. We don't market that service anywhere, and those two bookings came within one week." - Rebekah Diemert | Owner of Lemon + Honey Day Spa
I cannot believe that in such a short time you have fixed that which has taken weeks and months of frustration for me to not even make a dent."
You are a ROCKSTAR!!!! - Katt Philipps | Founder and CEO of Grafin Skin and Beauty
Danielle has a way with words and understands exactly what we needed. She is prompt, good with communication and we've loved working with her. We'd recommend and use her services again in the future. - Larissa Macleman | CEO of Salon Owners Collective
"Danielle is very easy to work with, and very receptive and responsive to questions, concerns, and suggestions. Since working with her on the content in and around my business, I've experienced increased confidence and pride in the professionalism my image and brand portrays." - Maria Hansen | Owner of Soulmate Skin Esthetics
A CLARIFIED STRATEGY INTENSIVE IS A GREAT FIT FOR CEOS WHO:
01 - Want a burst of strategic clarity that provides you with a ready-to-implement plan asap
02 - Feel a misalignment between your business' growth and brand's digital perception
03 - Have a team chugging away at to-dos, but need to pause and zoom out with strategic support
04 - Need your digital dots connected to ensure that your efforts are firing on all profitable cylinders