A small but mighty design studio helping other small, but mighty companies build their brand.
Branding style guidee-commercewebsite
Hi, I’m Lara Kroeker — a designer with over 20 years of experience crafting beautiful, functional style guides and websites!
I’ve worked with brands around the world and across many industries — building sites for products, films, and TV series; e-commerce sites for clothing designers, stores, and record labels; and social impact sites for climate change and human rights projects.
...and I can't wait to meet you!
My VIP Day Services
Ready to finally have cohesive, gorgeous branding that actually does justice to the work your business is doing? Together, we can craft a Style Guide that will serve as your brand’s foundation to tell your unique, visual story in a single day.
In a single day, I will help you bring together the visual story of your unique, impact-making brand.
With a Style Guide VIP Intensive, you get a beautiful, functional, fool-proof blueprint as a pdf, google doc, exported assetts and functional canva templates so that you can easily integrate the pieces for your team to roll out.
Your custom style includes: Logo, colour palette, brand fonts, branded patterns, icons, social templates, and more
Let’s get started by clicking BOOK above.
* Please note you will have some prep-work for the VIP Intensive so you get the most out of this.
Tired of having an outdated website that you're * kind of * embarrassed for your potential customers to look for?
With a Website VIP Intensive, you’re walking away with a scroll-stopping, stunner of a website in a few days instead of a few months.
I’ve developed an efficient process through designing and building over a hundred websites for products, films, and TV series; e-commerce sites for clothing designers, stores, and record labels; and social impact sites for climate change and human rights projects.
EVERY WEBSITE VIP INTENSIVE INCLUDES:
Building on your brand style guide (if you don't have one, start with the VIP package above).
We’ll kick off your day with a 1-hour strategy/planning session to make sure our time together is 100% tailored to your needs and goals.
A typical VIP DAY results in a 3-5 page site and we can always add more VIP days to meet your goals.
We’ll also take care of the technical setup like securing your domain names, setting up your hosting with our blazing fast hosting partner, as we design and build.
Let’s get started by clicking BOOK above.
*Please note you will have some prep-work for the VIP Intensive so you get the most out of this.
Get Those Website & Design Tasks Checked Off Your List in ONE DAY!
Does your to-do list have you spinning with no clue what direction you should start in?
Well, get ready to finally be back on track, because we’re gonna GET ER DONE!
Frequently Asked Questions
I know you’ve heard the horror stories of website projects that span weeks, months, or even years (UGH!), but that’s not how I do things around here.
I’ve always been known by my clients to be creative, friendly, and fun. But with my VIP Intensive model, I’m able to give my two greatest designer superpowers — my sincere desire for collaboration with my clients AND my ability to work quickly and efficiently — a turbo boost!
With a VIP Intensive, I focus exclusively on YOUR brand during our day (or days) together, and we get things DONE.
Seriously, at the end of just one or two days, you’re going to walk away with a refreshed brand, a new website, or a punch list completed. PLUS, you’ll also have a revitalized spirit that’s ready to continue taking on the world!
During a VIP Intensive, we can work on your website, visuals, brand integrations, or Canva templates for your social platforms — basically, anything to do with your brand and how you show up online.
Every client is unique and therefor every VIP day is unique which is why the day starts with a 1 hour strategy call.
STYLE GUIDE: The components of your style guide may vary slightly depending on how developed your brand already is prior to our VIP Intensive session.
The pieces of your style guide include:
✅ 30 Minute Design Strategy Call
✅ Simple Logo Suite and variations.
✅ Custom Font Combination – Heading, Sub-Heading & Body
✅ Custom 5-6 Color Palette with Hex Codes
✅ Canva template that you can use to cut and paste from as you roll out your brand
✅ Tutorial video on how to add brand assets to your Canva Brand Kit
All of the above is given to you in a branded google document and has links to your assets in an organized in Google Drive, and Canva template is provided when the project is delivered
If there is still time we can add:
✅ Brand patterns or textures
✅ Stock Photos
✅ Branded stock Illustrations
WEBSITE VIP INTENSIVE: With a Website VIP Intensive, you’re walking away with a 3-5 page scroll-stopping, stunner of a website in just a single day.
Every website I build includes:
✅ Securing Your Domain. Most people come to me with a domain name but if you don’t have one yet, we will go through the process of getting one for you.
✅ Setting Up Hosting. Whether you’re looking to create a website, blog, or online store, we can get you started with a hosting plan tailored to your specific needs.
✅ The Website Build. This is the FUN part…for me anyway. And I know it will be fun for you too during our day together! After all, serious work can still be seriously fun and you get a 3-5 page wordpress website
✅ A Midpoint Check-In. As I’m creating your site, we will have quick check-ins throughout the day and a slightly longer one mid-day to get your feedback and stay on the same page.
✅ The Presentation. Woot woot you’ve got a website! In the final hour of the day, we will go through the website together and I’ll show you how to use it so that you can make all of those niggly little changes yourself, going forward.
Book a Discovery Call
Start by snagging a spot on my calendar for a discovery call. If we’re a fantastic fit, I’ll send a link to my calendar for you to book your big day!
Book Your VIP Day
After you pick your day, you’ll also get a contract and pay for your investment in the intensive. Once you sign your contract and receive payment confirmation, we’re officially in business!
You get crackin’ on your pre-work for the VIP Intensive. I know, I know you just want to hand everything to me BUT I need *some* information from you first. Try as I might, I cannot read your mind (at least not completely).
1 Hour Planning Session
We’ll kick off your day with a 1-hour strategy/planning session to make sure our time together is 100% tailored to your needs and goals. We will also do check-in calls throughout the day where you can give feedback in real-time to ensure that your branding is exactly what you’re dreaming of!
Style Guide Handoff
At the end of the day, you’ll have a beautiful, functional brand guide with logos, fonts, colours, and social templates all in a handy Canva file — making it easy for anyone to create eye-catching, cohesive designs for your business. Plus, you’ll receive a fully branded Google Doc with links to everything you need. (BONUS: It’s easy to copy the formatting of this Doc for future on-brand uses!)
At the end of the day, you’ll have a beautiful, functional new website. Plus, I’ll show you how to keep it updated and the ways you can make those inevitable future changes on your pages. I promise you don’t need to be a designer or a tech genius to do this!
It is a rare person who is highly skilled, creative, and fun to work with. I can't recommend her highly enough!
Lara has a fantastic sense of humor, unbounded creativity, and a can-do entrepreneurial spirit. I loved collaborating with her creatively.
Lara brought focus and clarity to the creative process of creating my brand and website. Her works blends beautiful design with function.
On a short timeline, Lara was able to quickly grasp the scope and goals of our project and translate that into a clear design language.
VP Marketing & Sales, Vancouver Symphony Orchestra
Lara's amazing creativity, knowledge of web technology and understanding of audience needs are all integral to her approach to working with her clients.
Producer & Director
My favourite part of working with Lara was: Fast turnaround time, her friendly and down-to-earth approach, and her commitment to high-quality.
Learning and development for leadership, teams, and culture change
Small to medium enterprise