Jenni Ohnstad

vip days superpower • Typography and Color Evangelist

brand designnonprofitgraphic designrebrandbrochure design

Bio

Jenni Ohnstad is a Brand Strategist and Designer who helps mission-driven brands amplify their visual voice. Let’s develop or polish your brand so you can connect with your ideal audience as soon as possible!

WHAT I DO: Incorporate strategy and strong concepts into every brand I work with to go beyond the pretty and trendy.

WHO I WORK WITH: Mission-driven brands such as nonprofits, social entrepreneurs, and those who want to make a difference in the world.

WHY I DO IT: I believe design can instigate change in the world through concise messaging delivered via clear visuals.

My VIP Day Services

VIP Design Day

We can polish your logo and develop updated color and type palettes, or update your marketing materials (brochure/flyer/stationery/presentation) via my VIP Design Day.

“I cannot recommend Jenni enough for her expert design skills. She has worked on a few projects for the Divinity School, so understands our aesthetic and commitments. Our most recent project was one she worked on during a VIP Design Day. . . She took the “look” of a related prior project and built it into the new project. The end result is a very attractive and professional brochure for prospective students. This is a great option for a smaller project and I commend it to the rest of you who need some solid work done! ”
— Laura M. Cheifetz, Assistant Dean of Admissions, Vocation, and Stewardship, Divinity School at Vanderbilt University

STARTING AT

Full day

$1250
STARTING AT

Half day

$700

Frequently Asked Questions

What are the benefits?

Many times, the smaller the project, the longer it drags on, whereas with a VIP Design Day, you can end the day with new marketing materials ready to send out to clients, or a refreshed brand ready to upload to your website and social media. The sooner you allow me to help you visualize your values, the sooner you can reach your ideal audience!

What can I do in a day(s)?

Brand Refresh
Are you in love with your logo and strategy, but less excited about your color, type, and design guidelines? We could easily tackle that in a day—giving you a brand refresh that you could quickly apply to your website and social media.

Brand Collateral
Do your marketing materials desperately need updating, or do you have a logo and brand book but no marketing materials? If you book me by the day, we can quickly get through your design punchlist. Brochures, social media templates, presentations, advertising, or flyers are all good candidates. We could potentially get through 1–3 small projects over the course of a day, giving you an updated, unified look for your marketing materials.

How does the process work?

Pre-work Prep
Organization and preparation are key components for a successful VIP Design Day. We start with a phone call/Zoom assessment to make sure we agree on the scope of work and go over expectations for both of us. After the contract is signed and the deposit is made, we schedule your dedicated Design Day. It is up to you to make sure you can provide me with all content (design brief, images, text, brand guidelines, etc) that will be needed at least a week ahead of time so that I can review it. We will touch base 4–5 days beforehand to go over the design brief and clear up any questions.

Design Intensive
All I ask of you during our VIP day is that you prioritize communication between the two of us so that we are not delayed by feedback. I want to devote my time to designing for you, and only you! If prep was done well, your copy should be in tip-top shape, and all images pre-approved and high resolution. We don’t want to waste our time needling copy and commas, except where the design requires it. If the design brief is clear and detailed, then we won’t need many design refinements either, as it should be a matter of solving the problem visually in a way that fits your brand.

Quality Assurance
If all goes well, you should have final files in hand by the end of the day. If you catch something after the fact or want to make a minor adjustment, you are free to take advantage of one additional round of refinements up to a week later. Sometimes we don’t see clearly till we see it with fresh eyes!

What are my clients saying about me?

“I cannot recommend Jenni enough for her expert design skills. She has worked on a few projects for the Divinity School, so understands our aesthetic and commitments. Our most recent project was one she worked on during a VIP Design Day. . . She took the “look” of a related prior project and built it into the new project. The end result is a very attractive and professional brochure for prospective students. This is a great option for a smaller project and I commend it to the rest of you who need some solid work done! ”
— Laura M. Cheifetz, Assistant Dean of Admissions, Vocation, and Stewardship, Divinity School at Vanderbilt University

“Working with Jenni over the last two years has been a pleasure! Not only are her designs insightful and aesthetical, she is an active listener, excellent communicator, and very efficient. Unlike many designers I've worked with, Jenni is not afraid to question knee-jerk directives in order to ensure high-quality deliverables and consistent branding. She's passionate about her work and it shows!”
Eleanor Barbee Palmer, Director of Sales and Marketing at Nashville Ballet

“Jenni’s work on reimagining the visual identity for our agency was invaluable. And then to top it off, she developed the brand standards book to guide us in usage. It is a triumph! I am thrilled with our new look and the renewed energy it helps give to the whole organization.”
Judy Orr, Executive Director, Catholic Charities, Diocese of Nashville

Who is my ideal client?

Mission-driven brands such as nonprofits, social entrepreneurs, and those who want to make a difference in the world.

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