Janelle Strickland 
Feel Right at Home With Your Marketing
Squarespace Website DesignContent MarketingDigital Marketing Strategy
Bio
Hi, I’m Janelle! The Marketer Next Door.
Marketing Strategist. Squarespace website designer. Small business champion. Simplicity seeker.
When I’m not getting lost in a non-fiction book, hosting cocktail and board games nights, or planning my next adventure with hubby and our two kids Harry and Indie… I’m empowering female service-based lifestyle business owners - like you - to feel right at home with their marketing.
I’m driven to help you grow your business to fuel your lifestyle, family, and future by helping you master marketing happily. To feel excited about how simple it becomes. With all the perks of a senior-level marketer on a small biz budget.
If you’ve ever felt overwhelmed and frustrated with marketing your business, you’re in the right place. With over a decade’s experience in digital marketing, I’m here to help you master marketing your way, so it never feels like a chore bore or snore. More, easy like a Sunday morning.
My VIP Day Services
Go from juggling to genius zone: your marketing tasks done in a day by a pro.
What if I told you there’s an easy way to:
✓ Stop sweating over marketing, and just KNOW it’s working for you?
✓ Free up time - and mental space - for your genius zone?
✓ Scrub marketing off your to-dos without spending big bucks?
✓ Move your business forward without creating a-n-y-thing?
Sounds good, right?
It’s all possible (within reach and within budget).
Here’s how…
VIP [Marketing] Days
A high-touch, high-reward marketing intensive done in a day
My streamlined process is the product of nearly two decades in the industry. It’ll surprise you how quickly I zoom through your punch list.
Just choose your focus from one of the below:
1. Website Optimisation
I’ll optimise your website for Google, users, or conversions. Think: SEO; webite audit; messaging; user experience; layouts and CTAs; customer journey; and conversion updates
2. Brand Collateral
I'll create a suite of material and templates for you to use for a quarter (and beyond). This could include: awards; letterheads; blog graphics; presentations; lead magnets; email signatures or social templates.
3. Content Creation
I'll plan, write and schedule your marketing content across your channels. This could include: blogs; emails; newsletters; social posts; lead magnets; email sequences; or landing and sales pages
Or maybe its a unique combination of the above?
Your VIP Marketing Day experience includes:
- Customised Pre-Work
- a 45-minute kick-off strategy call
- 7-hour VIP Day
- BONUS 1: 2-hour post-VIP Day support for any final changes
- BONUS 2: 30-day post-VIP Day email support
Full day
Half day
Is your website looking old and tired? Does it need a refresh to bring it in alignment with your business again?
Do you have a punch list of website tasks that you just need done? Do you need to review your onsite customer experience, or to get your SEO foundations in place?
If you answered “yes“ to any of the above, then a Website Optimisation Day is just the thing you need. One whole day of my time, optimising your website and getting all your website tasks done and dusted with ease.
Full day
Half day
Want a beautiful, easy-to-use website that elevates your brand, sells for you, and doesn’t break the bank?
Let’s tick ‘create a beautiful website’ off your to-do list!
Introducing the Website in a Week Experience.
The fast, affordable, and stress-free way to get a beautiful, easy-to-use Squarespace website that sells your brand and services for you.
A custom-designed website could cost you upwards of $6,000. Plus, it could take weeks - if not months - to be completed. And that’s why I created this Website in a Week Experience - to make sure small business owners like you can get a beautiful, high-quality website at just a fraction of the cost, done in a fraction of the time.
Within just 5 business days, your new online home will be ready for you to proudly share with the world. You’ll have a stunning, strategically designed Squarespace website that represents your brand, up-levels your business, and books you better clients.
What's Included?
Each Website in a Week project is different and will be tailored to your individual needs, but this is what could be achieved within the week:
- Strategic planning, including a brand and website questionnaire that takes a deep dive into your goals; access to your own client dashboard for content collection; and a 1:1 strategy consultation to kick off Website Week.
- Your website design - a semi-custom Squarespace website of up to 5 core pages; plus additional support pages (thank-you, email opt-in, 404, T&C’s and privacy page)
- Styled with your branding, colours, and fonts for a website that reflects your brand and is unique to your business.
- Key website integrations, including email and social media platforms
- Contact form / call-to-action setup
- A mini brand board PDF so that you can ensure your marketing collateral fits in seamlessly with your new website.
- Your website copy - unique, search & conversion-optimised copy written for your 5 core pages, plus copy for additional support pages (excl legal policies)
- SEO titles, meta descriptions, and keyword focus for all pages
- The techy stuff taken care of – domain connections and transfers, security certificates, and URL redirects
- Mobile responsive design so your site looks amazing and functions perfectly on mobile devices
- Pre-launch testing
- Website launch!
- Add on optional extras like a shop, events page, or booking scheduler for an additional fee
PLUS you also get:
You also get:
- Slack/Voxer support for one month after your site has launched
- full website handover, including a final walk-through demo and a detailed how-to-guide for Squarespace, so that you can manage your website yourself
- 20% off your first year of Squarespace hosting
- 20% off my annual Website Care plan
Full day
Frequently Asked Questions
There are many benefits to a VIP Marketing Day, but these are some of the highlights:
- Flat fees & no surprises
- Short lead times
- My undivided attention on your brand for a full day
- Play-by-play updates
- Strategy meets creativity
- Quicker than retainers
- Easier than marketing 'plans'
- More efficient than DIYing
We really can get a whole lot done in one day. With no distractions and competing priorities, we can do a heap together. Each VIP Marketing Day is different, depending on your needs and goals, but here is an outline of my areas of focus that you can choose from:
1. Website Optimisation
I’ll optimise your website for Google, users, or conversions. Think: SEO; webite audit; messaging; user experience; layouts and CTAs; customer journey; and conversion updates
2. Brand Collateral
I'll create a suite of material and templates for you to use for a quarter (and beyond). This could include: awards; letterheads; blog graphics; presentations; lead magnets; email signatures or social templates.
3. Content Creation
I'll plan, write and schedule your marketing content across your channels. This could include: blogs; emails; newsletters; social posts; lead magnets; email sequences; or landing and sales pages
4. Website Optimisation
One whole day of my time, optimising your website and getting all your website tasks done and dusted with ease. This could range from a design refresh to SEO overhaul. Whatever you need to get your website working hard for your business!
Website in a Week Experience
If you're after a brand-spankin' new website, I also offer a Website in a Week Experience. Within just 5 business days, your new online home will be ready for you to proudly share with the world. You’ll have a stunning, strategically designed Squarespace website that represents your brand, up-levels your business, and books you better clients.
These are just suggestions, but they might get your ideas flowing as to what the possibilities are. If you still have questions, we can go through all of these during a free discovery call.
Step 1 is to book in your VIP Day. Choose your date, choose your payment plan, secure your day with a deposit and bob's your uncle, you’re all booked in!
Book your VIP Day at least 2 weeks in advance so we both have time to prep! Please ensure to choose a day where you can be virtually available to review everything we work on together.
Once you’ve booked your VIP Day, you’ll receive a few emails from me, outlining your “homework”, how to access it, and when it's due by. You’ll also receive a link to schedule your kick-off call.
After your kick-off call, the big day will roll around. Get the coffee ready, it’s going to be a BIG day. We’ll communicate via Slack (or your communications channel of choice) and tick off your priority list at a rapid pace. You’ll know what I’m working on at all times, and have plenty of opportunities to ask questions and give feedback. The day starts at 9am, and finishes at 5pm AEST.
After your VIP Day, you’ll pay your balance, and then I’ll transfer any final files or ownership. You will have 2 days to get any final changes back to me, and 2 hours of support to get those done. You’ll also have 30 days of email support for technical questions if need be.
“I have hired Janelle a few times now to help with the designing pages and copy for website and email marketing, I just love working with Janelle, no question is a wrong one and she really gets what I'm about. Janelle makes the process very easy and definitely recommend. I highly recommend the VIP half and full days.”
— Theresa, TMF Cake Designs
My sweet spot is making marketing easier for female service-based business owners who know the value of their time, and also the value of expert marketing guidance.
